Since the recording of this video I have been studying the dynamic of couples and women in the strip club much more.  I noticed that there are  six specific dynamics that couples who go to stripclubs fall into:

Girl Doesn’t Want to Be There; Doesn’t Want Dances

Girl Wants to Be There; Doesn’t Want Dances

Girl Wants to Be There; Guy wants Girl Only to get Dances/Girl wants most of the attention

Girl Wants to Be There; Girl wants Guy Only to get Dances/Guy wants most of the attention

Girl Wants to Be There; Both want Dances/Equal Attention

Girl Wants to Be There; Want a Threesome OTC

As you can tell, the dynamic (and money making potential) ALWAYS depends on the attitude of the female.  The first dynamic Girl Doesn’t Want to Be There;Doesn’t want Dances is by far the most uncomfortable situations of all!  Since strip clubs are becoming more socially acceptable, it doesn’t happen as often as it did 7-10 years ago but there are still some occasions when a demure wife/girlfriend begrudgingly goes to the strip club to appease her man.  You can spot this couple across the room.  The woman will have very stiff body language: arms and legs crossed, a scowl on her face, eyebrows raised as she picks out every minor flaw of the woman onstage.  Sometimes she will even sit on his lap to block off an entertainer’s sales attempt.  Although you MAY be able to crack the ice princess, in most cases it is unlikely.  Personally, I always say hello and welcome them to the club, but I use my DancerWealth probing questions to determine whether they are sale-able or not.

If you are a new dancer and/or have a hard time selling to couples, we can help.  DancerWealth will teach you how to identify the dynamic of the couple and which sales strategy to use in order to close them.

The Art of the Introduction

How do you introduce yourself to customers? I find it’s easiest to start with a Tie Down with a Sullivan Nod before I even give my name, “I should probably fill your empty lap, huh?” is what I like to say. This gives me immediate feedback because I didn’t ask for a dance. If he invites me to sit down, that means he is probably interested in buying a dance. If he waves me away, then that just saved me the time! Most importantly here, if I’m not sitting down, I’m NICE and respectful of his choice. Maybe he will change his mind later, but for now he’s letting me know to focus somewhere else.

Be sure to assess your customer’s personality type before you approach him, and use your introduction dialogue to read into him even more. Is he speaking loudly or softly? Does he use his hands actively or is he passive? If you know what you are looking for you can use the proper method to greet him individually in a way that he will respond positively. Remember you only have one chance to make a first impression!

Keep the Vibe Alive

To create a fun positive vibe remember to say the words awesome, fantastic, and wonderful when describing yourself. It may be a challenge at first. Its a matter of reprogramming the way you think, which is why it seems so strange. Remember when all you know is wrong….right will seem wrong to you. Especially if you have been doing the wrong thing for a long time. Start mastering this right away because it will take the most effort to make the switch for “Eh, I’m okay how are you” to “I had an awesome day!” in the beginning. They payoff though will be amazing when you see the look on customer’s faces that you are awesome, fantastic or wonderful after all the other girls said “Wanna Dance” or “Eh, my rent is late” Start doing this right away and you will see results fast. People want to hang out with other people who are awesome fantastic and wonderful… so catch yourself before you tip a negative hand to start the conversation right away.

As I was taking off the rhinestones and stilettos after a slow shift one night last week, I overheard one of my co-workers moaning “This stinks, I ONLY made $200 after tip out.” I glance up at Miss PrimaDonna and roll my eyes: she never shows up til 10pm, usually doesn’t start working the floor until 11-ish and is actually expecting to cover the $90 house fee plus the mandatory minimum tip-out to the DJ, house mom, and security staff about 4 hours on a Wednesday in slow season!

Of course it is theoretically possible to make $1200 in 4 hours at the club. Many business-oriented entertainers schedule appointments with their regular customers to start at 10 and last until close. However, not every night can be like that. There are some nights when you don’t have any previous customers scheduled and you can only work with the foot traffic through the door. Just like any business, there are slow nights.

Nevertheless, I had to break down the simple math for my financially challenged friend. First, even at a measly $200 per 4 hour shift, that is $50 per hour: a wage that she is unlikely to receive when applying for a mainstream job in the corporate world without a college degree or experience. Second, suppose this dancer only made $200 per shift all the time. If she worked 5 days a week like most mainstream jobs, her take home pay is $1000 per week.

In the stripper world, we shake our heads and think “Wow, what a crappy week!” However, that is equivalent to $50,000 per year with two weeks vacation. Furthermore, her earnings are completely CASH without income taxes withheld! A single person in the 28% tax bracket would have to earn $70,000 a year to have $50,000 after taxes.

What types of jobs pay roughly $70K a year? Teachers with a master’s degree and 15 years of experience in some states. However, it takes a long time to get that high on the pay scale and a college degree. Senior Accountants that have completed degree program and extensive licensing requirements.

This also requires a college degree and passing algebra. Engineers: Civil, Aerospace, Mechanical. Again requires college degree, passing algebra… and calculus. Entry level attorneys make $70k a year after passing the Bar…and law school. Sales Representatives that exceeded their sales quota and received commission. This may or may not require a college degree, but it does require more than a 4 hours shift.

After weighing all the options…I guess it wasn’t that bad of a night after all.

I was recently asked by one of my students who worked in a full-nude club if it might be a good idea to start working in a topless club owned by the same company in her city now that she turned 21 and was legally able to do so. Not knowing if there would be a difference, we decided it might be best to help all of our readers with the answer as it is a common question we receive.

There are many things to understand between the two different working environments for dancers. One is not necessarily better than the other and like any situation, it is what you make of it. There are, however, many different types of opportunities in the different types of clubs and how you use these different opportunities can make a big difference in your income levels. More than any other difference between the two working environments is the different types of customers that come in. The types of clientele depends on the types of dancers, and the types of dancers depends on the clubs and their policies.

In the vast majority of cases, full-nude clubs do not serve alcohol. There are always exceptions to this, and yet overall, this is the general rule (for example, there is one club in Las Vegas, the Palomino, which is not governed by this rule because in their zoning location, they were in business before this law was put into effect). The reason for this is that to serve alcohol, the staff of the club must be over the legal drinking age of 21. Some clubs have managed to get around this law by having the dancers wear plastic wristbands designating them as underage although this policy is becoming a dying breed as laws are changing across the country to no longer allow this. Understanding that their dancers are able to work at 18, 19, or 20 years of age, the clubs figured a niche that allows them to cater to a crowd more interested in full nude instead of topless women. This combination is what creates a much different experience for the customer, and as a result draws a different type of patron.

Of course since the dancers in full-nude clubs can be under 21 (because no alcohol is being served) so customers can be as well. Understanding this, many full-nude clubs design their clubs with a younger audience in mind. The Deja Vu club chain is a perfect example of this. Many of their clubs are designed to cater to the “Frat Boy” type of customer rather than the upscale one. They feature shower shows, have x-rated magazines on the tables, etc. So think about the type of customer this type of club is catering to. They are usually younger because the club will admit them if they are under 21. They are most likely right out of high-school or are in college and most importantly, they have little expendable income.

This is an extremely important point to make. Men going into a club at the age of 45 is a much different type of customer than one going in at 18. At the age of 45, or even 35, most men have established jobs, a regular source of income, and a larger budget for buying dances than most 18 year-olds do. They have more expandable money in their life than someone who is working on paying for books the next semester. Of course with more money comes with more discriminating tastes and why would someone go to a club to get juice or soda when they can get a Corona or a martini?

There is another issue the age gap brings up for customers also. In our program, we talk extensively about the dynamics of the age gap and how it effects sales. Many people assume that younger is better in this industry when in fact nothing could be farther from the truth. This isn’t to say that if you are 20 or 21 that you have no chance of making money, and yet it is also important to understand that our studies have shown quite conclusively that the prime age group for exotic dancers is between the age of 28 and 35. The main reason for this is actually quite simple.

Imagine your 45 year-old customer. Who do you think he would rather have the company of as far as an exotic dancer, an 18-year old or a 30 year-old? Contrary to what many might think, it’s the more mature 30 year-old woman, not the college freshman girl. Keep in mind that for most middle-aged men, a dancer who is sitting on his lap trying to sell him an exotic dance is comparable to his young daughter at home, and on that psychological level it can be extremely uncomfortable for a man to want to buy a lap-dance from a woman so young. The other issue that is raised with the age gap is the ability for a young dancer to gain rapport with a more maturely aged customer. Let’s face it, at the age of 28, we are much more mature and able to carry a conversation with another person than we are when we are 18. As anyone knows who has attended one of our classes or has been reading our newsletters for a period time, it is the level of conversation you have with your customer that sells dances, not how cute a dancer looks in her schoolgirl outfit.:)

So if you have been pondering one type of club over another, be aware that they generally draw in a different type of customer. One is not necessarily better or worse than the other, it is just that the opportunities are different in the two types of clubs. There is a reason that in most major cities, the topless (and hence, alcohol serving) clubs significantly outnumber the full-nude (and non-alcohol serving) clubs. The reason is because they cater more to a man’s desires and those desires might be an opportunity for you that you may not have considered before.

One of the questions I get asked most by new dancers is “How do you get almost every guy to say yes?” Although sometimes, like on a busy weekend night when there are more customers than dancers, it’s pretty easy to walk around and say, “Wanna Dance?” and someone is bound to say yes. Other times it’s not quite so easy. (More often in this economy, right?)

For example, have ever been having a nice conversation with a customer and not known how to ask him for a dance? So you just let him ramble on about his nagging wife and kids, and out if the blue you just blurt out “Wanna Dance??” when a new song starts playing….even though it had absolutely nothing to do with the conversation? I did that a lot when I first started dancing. And I got used to that awkward silence…and then him saying, “Uhhh….No. Not now.”

The key to getting him to say “YES!” is to be in control of the conversation, and to sound polished when you lead the conversation into your closing lines. If you don’t take the time to build the foundation conversation, and just skip to the closing line you will come off sounding fake, greedy, and salesy.

Here is the good news, you don’t have to suffer through 4 years of trial and error and losing out on sales like I did! I will teach you how to identify your customer, build your conversations, and more importantly… link the conversation to the the closing line so it flows more naturally. Once you do this, you will hear yes way more often.

Ever wonder why you’re his “type” sometimes and not others? One of the first things I teach is how to identify your customer. If you want to become a top earning stripper you must have the ability to spot your customers better. You may have noticed that some customers respond very well to you approaching and curling up to them immediately, other customers have a need for more personal space.. If you use the wrong strategy when introducing yourself, he will immediately be turned off and you will likely not get the sale. I can teach you how to assess every customer before you approach him according to his dress, appearance, body language and some other factors very quickly.

Also focus on your persuasive communication strategies and mindset. The way you speak to customers is much different than normal speech. Simply by changing your sentence structure, you can get your customers to say YES more often. You can start using one of the most powerful skills I teach: Tie Downs with a Head Nod. Work on wording all of your questions as statements that lead to the answer YES. Use it properly and you will see a tremendous boost in your income very quickly. Remember all questions as statements such as “You wouldn’t mind if I sat down, would you” instead of “Can I sit down with you?” These are tools that lead to the answer yes, and yes is the magic word to making sales. “Its a beautiful day isn’t it?” “You’re having a fun night so far, aren’t you?” “This is a hot spot tonight, huh?” If you can get your customer in the pattern of saying yes you’ve got him hooked. Close him with this one now… “You’d really like a dance now, wouldn’t you?” If he says “No” it breaks the pattern and the momentum.

One more stripper tip: remember to follow up with your customers, “Come back later,” really could mean come back later, not just a blow off. Start planting your seeds when guys come in the door, not saying “Wanna Dance”. Try this: “Hi I’m [insert YOUR name], welcome to [insert name of your club], go sit down, have some fun, I’ll check back with you later.” This gives you a huge head start over everyone in the club and he knows your name for later, so be sure to use this to your advantage, it’s a powerful tool.

Feel free to email us your questions once you have signed up to the free newsletter at the link below

I get asked all the time, “How much money do strippers make?” Well, it varies from a good night to a bad night, but suppose a stripper only averages $200/shift and she works 4x a week. That is $800/week or $40k per year. If she works 5x a week that is $1000/week or $50k per year. When I first posted this article in the fall of 2007, most of the strippers I knew were averaging $500/shift, working 4 shifts a week, which translated to a 6 figure business.

Some strippers are still making that kind of money (the ones who have taken a stripper sales training course certainly are!) However most of the exotic dancer I know have taken a 20% or more hit to their profits due to the slowing economy.

I spent a good 2 hours researching the Bell Curve Statistics of Professional salaries. If you are not a statistician, let me explain. In this case the bell curve measures the distribution of salaries from the lowest 10th percentile, the middle 50th percentile, and the highest 90th percentile. The bell curve measures data more accurately than an average does. The average is a poor measurement of data because one very high or one very low number can completely skew your average. (Snooze, snooze….I was a math teacher remember???)

All Figures are Given in Thousands of Dollars except M means Million.

DOCTOR. 10th Percentile, 50th Percentile, 90th Percentile

Anesthesiologist 200 250 400

Psychologist 58 70 96

Radiologist 250 300 450

Psychiatrist 130 180 210

Brain Surgeon 185 300 400

Surgeon 185 300 400

Family Practice 120 150 202

Dermatologist 160 200 300

Plastic Surgeon 186 300 450

Neurologist 135 200 260

Orthopedic Surgeon 200 350 540

Heart Surgeon 210 450 600

Chiropractor 51 75 115

Ob/gyn 160 230 320

Pediatrician 110 150 190

Emergency Room 170 220 260

ATTORNEY

Attorney I 65 85 115

Attorney II 81 115 148

Attorney III 107 140 185

Real Estate Attn. 75 100 146

Patent Attorney I 38 70 118

Top Patent Attorney 125 200 240

Intellect Property I 95 125 150

Intellect Property IV 130 200 250

Tax Attorney 115 175 204

Employment Law 62 90 110

ENGINEER

Electrical I 46 75 96

Electrical III 61 75 96

Civil I 41 50 57

Civil III 60 70 85

Aerospace 45 50 63

Mechanical 54 65 80

Project Mgr 77 100 113

Top Eng Executive 100 180 235

Investments

Stock Broker 40 50 60

Floor Broker 70 120 170

Financial Analyst I 35 45 57

Financial AnalystIV 64 85 100

Retail Sales Assist 26 32 38

Real Estate

Sales I 32 45 52

Sales III 130 200 288

Appraisal Resident. 30 40 49

Appraisal Commerce 60 75 87

Loan Officer I 46 60 93

Top Loan Officer 82 100 155

Education

Univ Professor 45 100 181

University Dean 88 120 150

VoTech Teacher 28 45 60

Private Consultant 65 80 100

Public school 31 50 65

Day Care 19 25 30

Business Admin.

Executive I 51 65 80

Top Executive 124 175 233

Client Rel. Mgr I 30 50 75

Senior Relations Mg 74 100 125

Bus. Development 30 50 87

Systems Analyst I 37 45 60

Systems Analyst IV 64 80 100

Bus Banking I 81 100 115

Bus Bank Exec 76 150 250

Biotech Dev Mgr 76 100 114

Supply Chain Mgr 71 100 124

Top Supply Ch Mgr 117 200 346

Baseball Players

Minor League 10 18 25

Dbacks 380 400 3.9M

Yankees 380 1.5M 11M

A’s 380 450 2M

Cubs 385 3M 8M

I included baseball players because it cracks me up how these Minor League guys waltz into the Strip Club during Spring Training. They love to tell the doorstaff that they should get in for free because they’re baseball players, and they think the girls should give them free dances because they’re baseball players. The new girls eat it up because they think they’re sitting on the lap of the next Derek Jeter. Uh….nope….homeboy is only making $2500 a month!! Also notice that even though the newspapers report that the average baseball salary is 2 million, most of that money is going to the top players like Bonds, Jeter, Sosa, etc. The majority of the guys in the league are pulling $385K. Not too shabby…but a far cry from the “average” 2 million.

What I found most depressing was the salaries for higher education. Everyone knows public school teachers don’t make much money…but university professors aren’t far behind. Look at the salary range for University Deans! These are some of the brightest minds in the world…and they’re not making much more than a stripper?

It drives home the fact that EDUCATION does not equal MONEY anymore. I wish I could change that equation but I can not. Going to school, getting an advanced degree does not guarantee you a safe job with a pension, as many college grads are now finding out.

I am not saying that stripping is the solution for every attractive woman. However, if you are considering becoming a stripper or want to make more money stripping, a sales training course can help.

Keep in mind, this is a broad list of only a few of the questions that need to be asked and answered before you decide to start dancing. For those of you dancing already, hopefully you have already determined your “exit plan”. In the live seminars we touch on most of these topics briefly and then really dive into the aspects of dancing – including psychology, dress, club management, followed by some intense sales skills that will help you to be more comfortable and efficient as a dancer whether you are just starting out or in need of perfecting your sales skills.

Question from Stripper School: Is the sales process something that you do to someone or you do for someone? If you feel the sales process is just some annoying, time-wasting, arm twisting process you have to walk a client through in order to get to VIP, then you are a manipulator. I’ll be the first to admit that manipulators make sales, but I have never known one manipulator who had long term success in the profession. Manipulative Strippers are the ones that give us a bad rap: they insinuate they will “do more” in VIP, they go shopping with and lead their sugar daddy customers to believe that they are “dating” them, and consequently their client relationships ultimately end with dramatic confrontations/restraining orders/lawsuits.

If a stripper is good at her craft, you will NEVER feel manipulated.

Basically, there are 5 basic reasons why people will not buy from you: no need, no money, no hurry, no desire, and no trust. In the strip club environment, no need doesn’t really apply. This is the old school thought that we only buy what we need. If that were true, then the economy wouldn’t be in a credit crunch and someone making 30K per year wouldn’t own a Hi Definition TV set that is 10% of his annual income.

No money can be a delicate subject. Sometimes customers honestly don’t have any (or enough) money. You can use all the techniques in the world, but you can’t manufacture money in some cases. In other cases though, it is the stripper’s job to become an assistant buyer for the customer. The assistant buyer helps the client get what he wants. Client wants to go to VIP, but he spent his limit on dances with other girls before he met you. Well, as an assistant buyer it’s your job to devise a strategy to help him get what he wants. What I do, is I negotiate a half hour instead of an hour. Or if he doesn’t drink alcohol, I don’t force him to buy a bottle of champagne. People buy what they want, when they want it more than they want the money it costs. In other words, when I assist a client in choosing which VIP experience they want, I know that they want to go to VIP more than they want the $200, $400, or $2000 it is going to cost them.

No hurry. Timing is of the essence in the strip club environment. I’ve missed sales because I got called to stage, or for a feature, and some other girl walked in at the right time and stole my customer! Just kidding, I’ve never used that lame excuse. I don’t lose sales to other girls. I lose sales because I don’t create a sense of urgency to “buy now.” I also realize that if I can’t close a sale before I have to leave, and some other girl is able to close it in my absence…then it was never my sale to begin with.

The fourth reason people don’t buy from you is no desire. They really do not want what you are selling. This has two connotations in the strip club environment. First is the contact connotation. Unfortunately, some clients just want the most bang for their buck and are looking for naughtier dancers. They don’t have a desire for a no contact air dance. Other clients are looking for a pretty girl they can talk to who can make them feel special for a few hours, and they don’t mind paying a premium for privacy. This is the product that I sell and these are the clients that buy from me. The second connotation is more literal. Some guys just aren’t “strip club kinda guys” and they aren’t interested in buying lapdances or going to VIP. This usually happens with bachelor and birthday parties: they came along to hang out with friends and be social, but they just aren’t buyers.

The absolute most important reason why people don’t buy from you is No Trust. According to a study conducted by the New York Sales and Marketing Club, 71% of people who buy a product do so because they like you, trust you, and respect you. This is why manipulators will NEVER achieve a long term successful sales career. The manipulator burns a bridge every time a client relationship ends. I have built some very long standing relationships with my clients. Why? Because they trust me. I don’t lie to them. I don’t have to manipulate them to buy from me. They know that I am married. They know that I am not going to go home or to their hotel room with them after hours. And most importantly, they know that I am not going to swindle them.